Belgium · France · Europe

bol.com
Services and pricing

Choose a clear scope: setup, optimisation or monthly management. Know the deliverables, limits and fees before you start.

Six services. A defined scope.

Timelines start when the required information, files and access are available.

One-time service

bol.com account setup from A to Z

€349

Applicable VAT and the total payable are stated in your quote.

Prepare your partner account and first offers to sell in Belgium and the Netherlands.

Timing : 5–7 business days

View deliverables and limits

Included in the package

  • 1 partner account: account creation and company information setup.
  • Delivery and return settings; up to 5 EANs using your existing content.
  • Initial checks and 1 post-launch performance meeting.

Limits and additional fees

bol.com acceptance time, new content writing, professional visuals and paid integrations are excluded.

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One-time service

bol.com product content and SEO

€449

Applicable VAT and the total payable are stated in your quote.

Clarify product information and improve how your listings are structured for search and shoppers on bol.com.

Timing : 7 business days

View deliverables and limits

Included in the package

  • 5 EANs and 1 language: Dutch or French.
  • Keyword research, titles, descriptions and product attributes.
  • Platform implementation where permissions allow.

Limits and additional fees

Additional EAN: €89. A second language, photography and graphic design are quoted separately. Final display depends on bol.com; visibility and sales are not guaranteed.

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One-time service

bol.com product visual optimisation

€399

Applicable VAT and the total payable are stated in your quote.

Explanatory visuals that make your product features and benefits easier to understand.

Timing : 7 business days

View deliverables and limits

Included in the package

  • 3 EANs, 3 visuals per product: 9 designs in total.
  • Infographics, features and benefits using your existing photographs.
  • Visuals prepared to meet platform requirements.

Limits and additional fees

Photography, video, 3D modelling and creation of new product photographs are excluded.

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Monthly management

bol.com Sponsored Products management

€499/month

Applicable VAT and the total payable are stated in your quote.

Regular management of your sponsored campaigns, from structure to optimisation.

Timing : Initial setup within 5 business days

View deliverables and limits

Included in the package

  • 1 advertising account, up to 10 EANs and 20 campaigns.
  • Management of an ad budget up to €3,000/month; initial setup included.
  • Weekly optimisation and 1 monthly report.

Limits and additional fees

Ad spend is paid directly to bol.com. Other formats and work beyond scope require an advance quote.

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One-time service

bol.com profitability and catalogue analysis

€399

Applicable VAT and the total payable are stated in your quote.

Understand what remains after costs, commissions and ad spend, product by product.

Timing : 5 business days

View deliverables and limits

Included in the package

  • Up to 20 EANs: cost and margin calculations.
  • Profitability analysis and identification of core performance issues.
  • A 30-day improvement plan based on your actual data.

Limits and additional fees

Missing data is flagged. Software installation, automated repricing and operational implementation are excluded.

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Monthly management

bol.com account management from A to Z

€1 199/month

Applicable VAT and the total payable are stated in your quote.

Coordinate advertising, catalogue and partner account monitoring within a defined monthly scope.

Timing : Start within 7 business days

View deliverables and limits

Included in the package

  • 1 partner account and up to 10 active EANs; the €499/month advertising package is included.
  • Weekly price, stock and performance checks; 2 product content updates per month.
  • Up to 5 support cases, 1 LVB shipment plan and 1 performance report/meeting per month.

Limits and additional fees

Customer messages, physical return processing, storage, logistics and extensive content or visual production are excluded. No double billing for advertising management.

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How to get started

  1. Choose a package and describe your situation.
  2. We confirm access, scope and your quote.
  3. After approval, we produce and check the deliverables.

Example deliverable

Illustrative example — margin analysis

Selling price → costs and commissions → ad spend → margin per EAN → 30-day priorities. Calculations use supplied data; missing data is flagged.

Shared terms

  • Your quote confirms the scope, applicable VAT and total payable before you approve it.
  • One-time services include 2 consolidated revision rounds within the agreed scope.
  • Ad spend, subscriptions, paid apps, logistics and third-party fees are yours unless explicitly included.
  • Additional work requires your approval of a separate quote. No automatic extra charges.
  • Monthly packages renew without a long-term commitment; 7 calendar days of notice is required for non-renewal.
  • Rankings, sales, conversion and advertising returns are not guaranteed.
  • A 7-day refund guarantee applies to the agreed initial service under our service terms. Third-party costs incurred with your approval are excluded.

Read the service terms

Practical questions

When does the timeline start?

When the required information, files and access are available. Platform approval times are excluded.

How are products counted?

Each Amazon child ASIN or bol.com EAN counts as a separate unit. For Shopify, the product count and variant complexity are confirmed before starting.

Does full management include advertising?

Yes, within the scope of the listed advertising package. Management fees are not billed twice; ad spend remains separate.

How do I request a refund?

Write to us within 7 days of the start of the agreed initial service. The service terms explain the scope and excluded third-party costs.